Restaurants Online Marketing UK

Creating A Restaurant Mailing List

Market Direct To Your Customers

Why A Mailing List Is So Valuable For A Restaurant

With a restaurant mailing list you have a captive audience who have visited you an liked what your restaurant had to offer enough, to give you their email address

Mailing List Benefits

You Can

Market Direct At Low Cost

Promote Specific Events

Build Customer Trust

Reward Loyalty

Keep Your Name In Front of Customers

How To Set Up Mailing List For A Restaurant

To be effective with a restaurant mailing list you will need to automate it as much as possible using an autoresponder


What Is An Autoresponder?

An autoresponder collects the email addresses for you automatically or you can add them manually if you collect them direct in your restaurant and can be configured to send out email to whoever you wish when you wish promoting what you wish.

You only have to setup your autoresponder once and then it just takes over all the time consuming tasks for you.

Where Can You Buy A Good Autoresponder?

There is a lot of choice when it comes to selecting an autoresponder company. Prices vary, but as with most things cheapest may no be best.

You need a company that has a good track record of delivering emails and allows you flexibility to create great looking newsletters and are readily integrated into your website.

As a local business, your mailing list is unlikely to be more than a few hundred and you may be able to work with one of the free offers that are around

The 2 Companies we suggest are

  1. Mailchimp
  2. Get Response


Collecting email addresses for a restaurant

In order to collect email addresses you need to offer customers some sort of incentive. This can take many forms and can be done inexpensively. For example you could offer a free dessert or a 10% discount or a complimentary glass of wine upon arrival. There are many options.

This incentive can be placed on your website for customers to see when they are visiting. It may give that extra push to book if they are unsure. It is easy to collect the address and direct them to a special page where they can collect a voucher or a code to secure whatever incentive you offer.

For existing customers who have visited you, ask them for their email when they pay and give them a free gift of something. Though most people, if they have enjoyed their meal will gladly give their email without an incentive anyway.

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collect email addresses in exchange for discounts for next visits etc